Rabbit Race

Agency Network: 
Published/Aired: 
May 2015

Description

2019 Clio Juror: Felix Fenz

Media Markt, the biggest electronics retailer in Germany, asked us: What to do with a rather dull 5% discount promotion for Easter? Our answer: Let’s make branded content out of it: The Rabbit Race. A live sports event in a commercial break. Customers shopped at the store before each race. If the winning rabbit’s number matched the last digit of their receipt number, they won a voucher to get 50% worth their purchase back. The Race was broadcasted live on the 9 biggest TV stations. Media Markt turned from a big electronics retailer to the biggest entertainer over night.

Content advertisement created by Ogilvy, Germany for Media Markt, within the category: Retail Services.

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Highest Rated

Dominic48's picture

Great !!!

Dominic48
Activity Score 105
pavel23's picture

Great work. Very fresh.

pavel23
Activity Score 30
Junior Art Director
kleenex's picture

Winner!!

kleenex
Activity Score 58791
Web Designer/Developer
CrackerJackFlash's picture

fun

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Temple's picture

lol

Temple
Activity Score 11341
Creative Director
Arkadiusz's picture

very good - funny, engaging, fresh

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Marcao's picture

Different for sure. Not bad.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
damnson's picture

The betting part made it a good idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Senorita Pastrana's picture

Hahaha - Awwww - Wooow - OK :D

Senorita Pastrana
Activity Score 263
Dominic48's picture

Great !!!

Dominic48
Activity Score 105
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