Big Good

Agency Network: 
December 2020


McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWA\Spain has taken part in this process of co-creation together with the brand to launch this new product.

Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain who were affected by the COVID-19 crisis. They have joined together with the company’s regular food supply chain to create a team of more than 2,000 agricultural suppliers. Big Good was born from the need to support this sector, helping to reactivate their demand and contribute to their economic recuperation.

Content advertisement created by TBWA, Spain for McDonald's, within the category: Food.

Advertising Agency: TBWA Spain
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez, Pablo Fernández
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Verónica Gómez
Executive Account: Eva Fernández
Strategist Planning: Jesús Fuertes, Sofía Santana
Production Manager: Mari Luz Chamizo
Production Company: Only 925
Executive Porducer: María Jesús Horcajuelo
Director: Nacho Clemente
DOP: Sergio de Uña
Graphics Manager: Nuria Muñoz
Product Photographer: Margaret Stepien
Portrait Photographer: Javier Tles
Clients Contact: Natalia Echeverría, Rocío Holgado, Fiona Balandin
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