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Play with time

Agency Network: 
Published/Aired: 
January 2017

Description

The goal of the project: promotion of a new communication platform.
In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries.

To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments.

This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode.

Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

Advertising Agency: RCG, Moscow, Russia
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Highest Rated

kleenex's picture

Expensive, Did it increase sales??

kleenex
Activity Score 54461
Web Designer/Developer
Dzsoi's picture

Now that is one expensive campaign!

Dzsoi
Activity Score 8595
Copywriter
halaby87's picture

not bad at all

halaby87
Activity Score 10392
kleenex's picture

Expensive, Did it increase sales??

kleenex
Activity Score 54461
Web Designer/Developer
BAdsoftheworld's picture

Looks like a huge factory to produce, but cool. Would like to see the results.

BAdsoftheworld
Activity Score 3519
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