Superheroes

Agency Network: 
Published/Aired: 
June 2021

Description

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world.
As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors.

The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are!

To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies.

In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language.

Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide.

Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

Advertising Agency: Chrisaldo Goldiloy, Mumbai, India
Director: Aloysius D'souza
Creative Director/Copywriter: Aloysius D'souza
Art Director/Animation Design: Daneeshah Desilva
Animation Design: Saurav Harsh
Animation Design: Varun Shenoy
Animation Design: Sourav Gupta
Animation Design: Kartik Butola
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