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The Underdog Story

Agency Network: 
Published/Aired: 
July 2020
M-150: The Underdog Story
M-150 Content Ad - The Underdog Story

Description

One of the most iconic of sports passion throughout Srisakate’s journey was M-150’s yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets.

Content advertisement created by Brilliant & Million, Thailand for M-150, within the category: Non-Alcoholic Drinks.

Advertising Agency: Brilliant & Million, Bangkok, Thailand
Chief Executive Officer: Sorada Sonprasit
Executive Creative Director: Titipun Tubthong
Senior Art Director: Wayu Saenmee
Art Director: Tanatas Thaiwongsa
Copywriter: Thapakorn Chandee
Strategic Planner: Kanokporn Kulsri
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