A new online series from L’Oreal, Run Le Hair Show devoted to the role and cultural impact of hairdressing around the world. The series marks a transition for the brand from traditional product communication to a media brand with content that highlights the L’Oréal Professionel Experience. Hosted by a hair designer, a color specialist and Fashion Journalist Peggy Frey, each episode features interviews, classes and tips.
Content advertisement created by Publicis, France for L'Oreal, within the category: Beauty.
Creation: Aurelie de Villeneuve, Aurélie Joly, Symonne Torpy, Alix Le Barazer, Clea Delogu, Sally Bengoura
Strategy: Christine Milan, Nicolas Pochitaloff, Matthew Kelcher
Commercial: Alexandra Dupy, Yasmine Kihoul, Marion Naudat
Head of Production: Geoffroy Guilbert
Talent Sourcing Director: Anne-Sophie Dhomps
Production & Direction: Lucie Meunier / L’ensemble
Campaign production: Noucha Shabazi / Prodigious