Retirement Rookie

Agency Network: 
March 2017


John Hancock Retirement was looking for a way to reach a younger demographic. As luck would have it, Major League Baseball legend, David “Big Papi” Ortiz, was retiring. So, we created “The Retirement Rookie,” a video series that lived on social channels where David Ortiz asked his legion of fans how he should spend his time now that he was retired.

Content advertisement created by Hill Holliday, United States for John Hancock, within the category: Professional Services.

Advertising Agency: Hill Holliday, Boston, USA
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kleenex's picture

cool idea.

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