Hawaii Rooted: Kala Tanaka

Agency Network: 
January 2018


In travel speak, Hawaii was considered a mature destination. Avid travelers perceived the islands as too familiar and not exotic enough. They believe that Hawaii was culture-less. And with all the exposure on TV and in the movies, they believed there was nothing new to see. We needed to show these skeptical travelers there’s far more to Hawaii than the typical tourist attractions.

Instead of scripting a campaign, we chose 10 different local storytellers to share Hawaii through their lens—one that travelers never get to see.

Content advertisement created by MVNP, United States for HTUSA, within the category: Hospitality, Tourism.

Advertising Agency: MVNP, Honolulu, USA
Executive Creative Director: Vince Soliven
Creative Director: Steve Tom
Senior Writers: Brian Watanabe, Angela Neri
Executive Producer: Jenni Katinszky
Junior Producer: Olivia Hampson
Group Account Director: Debbie Tada
Senior Account Executive: Analisa Cortes
Director: Bradley Tangonan
DoP: Jeremy Snell
Production Company: Shooters
Producer, Film: Darrin Kaneshiro
Editorial: M9
Editors: Deb Miller, Nick Stone, Bradley Tangonan
Assistant Editor: Karen Brizendine
Composer / Sound Design: Jordain Wallace
Sound Mixer: Audiobytes
Finish / Color: Mel Matsuoka
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