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October 2020
Greenies: Doggy IQ
Greenies Content Ad - Doggy IQ

Description

https://doggyiq.greenies.com/

The GREENIES brand announced its latest campaign – Doggy IQ – an online test with a humorous approach that allows pet parents to find out how much of a genius their pet is.

The Doggy IQ test was created by creative agency adam&eveDDB and is the latest piece of the GREENIES brand’s current creative campaign, which showcases how dogs don’t know what’s good for them. The campaign launched in 2019 to support the brand’s expansion into mass retailers.

As the Doggy IQ test may show, dogs aren’t always the brightest, but they don’t need to know what’s good for them to enjoy GREENIES Dental Treats. That’s why all test-takers will receive a rebate on their next purchase of the oral care product.

The test features three interactive tasks, while also providing a fun bonding activity for pets and their parents. To develop the test, the brand worked with Canine Intelligence Researcher Dr. Rosalind Arden, leveraging her expertise and experience in studying the intelligence of mammals.

Content advertisement created by DDB, United Kingdom for Greenies, within the category: Pets.

Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Creative Director/s: Ben Stiliz, Colin Booth
Copywriter: Miles Carter
Art director: Helen Balls, Sophie Knox
Copywriter: Miles Carter
Agency producer: Kendal Drake
Senior Planner: Jack Spicer
Global Managing Director: Fiona McArthur
Managing Partner: Charlotte Cook
Business Director/s: Loella Collier
Account Director/s: Kathryn Gooding
Account Manager/s: Hugo Evans
Designer/Typographer: Alex Fairman, Martin Murphy, Mauricio Brandt
Production company: Partizan
Executive Producer: Duncan Gaman
Producer: Leo Green
Director: James Curran
Editing Company: Partizan
2D Animators: James Curran, Ross Plaskow, Steve Kirby, James Pierson
Illustrator: James Curran
Music Supervisor: Felt Music Limited
Audio Post Production: 750mph
Soundtrack: Jay Price / Beauty & Bone
Social: Rebecca Wilson
c&a animator: Joe Hollingworth
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