In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum.
Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Director: Mario Niculae
Copywriter: Roxana Tănăsache
Digital Director: Claudiu Jojatu
Digital Team: Ionuț Popescu, Vlad Mareș, Zoe Enculescu
Production Studio: Umbra Studio
Director of Photography / Editors: Iulian Ioniță, Călin Tîmb