My Vaping Mistake

Agency Network: 
February 2020


In terms of stats, since FCB NY launched “The Real Cost” in 2014, it has successfully prevented nearly 587,000 youth from smoking cigarettes, and for each teen prevented from becoming a smoker, there was $180,000 in cost savings – which means the campaign has averted over $53 billion in future medical costs, to date.

“My Vaping Mistake,” created in partnership with AwesomenessTV, a teen-first platform, marks the first time “The Real Cost” is using real teens to share individual real-life testimonials. The interview series centers on 14 teens who have grappled with vaping and covers themes including sports performance, peer pressure, anxiety and depression, and addiction impacting the future: issues that not only the interview subjects can relate to, but many other teens as well.

Content advertisement created by FCB, United States for FDA, within the categories: Media, Public Interest, NGO.

Advertising Agency: FCB New York, USA
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