'The Abu Dhabi Stopover Challenge' campaign sees the Kaiser Chiefs front man showing everything the city has to offer as he races to complete 24 activities in 48 hours.
The film, which was shot in 48 hours, shows the myriad activities consumer can do while in the city as part of Etihad's aim to elevate Abu Dhabi as a prime stop over location.
Content advertisement created by Cheil, United Kingdom for Eithad, within the category: Transport.
Head of Content: Robert Morgan
Producers: Pranav Arya, Huw Allen
Creative Director: Russell Schaller
Writers: Elliot Riodan, Hannah Davis, Tom Dunn, Kevin Morosky
Account Director: Owen Knight
Production Company: Firecracker
Producer: Adam Lyne
Executive Producer: Claire Finn
DOP: Benedict Spence
Director: Sam Wrench