Each year, more than 1.5 million shelter animals are euthanised. In fact, 3 in 4 households prefer to buy a pet instead of adopting one. Shelter animals still face a lot of prejudice from society—and are frequently perceived as “damaged”, “second-grade” or simply “imperfect”. But behind every shelter animal lies a courageous and resilient soul that is just as admirable and deserving of love as any being. Watch how these individuals kickstart the conversation in combating the stigma against shelter animals by lending a voice to tell their stories.
Content advertisement created by Edelman, Singapore for Causes for Animals Singapore, within the category: Public Interest, NGO.
Executive Creative Director: Victor Ng
Senior Art Director: Lim Wern Kee
Copywriter: Victor Ng
Junior Art Director: Rong Yi
Junior Designer: Lam Weihao
Editor: Rong Yi
Coordinators: Lam Weihao, Jade Chen
Production Company: The Floating Folks
Director: Al-Azmir Ibrahim
Producer: Lim Ziyu
Audio Production: 32Bit Recording Studio