“Piter by” is a branded content project which features a few short and long storylines with one unifying theme - these stories can only happen in the great multicultural city that is St. Petersburg.
The main task of the project was to show the special atmosphere of the second capital of Russia and the uniqueness of "Bushe" as one of it’s signature destinations. "Bushe" always plays a crucial part in the plot, either helping out a character at the final twist, or being the place where it all starts.
Content advertisement created by Red Pepper, Russia for Bushe Bakery, within the category: Food.
Creative Directors: Danil Golovanov, Anna Gavrilova, Roman Pevzner, Alexey Sobolev, Pavel Buryak
Art Director: Julia Uzkikh, Mika Koroteev
Copywriters: Alexey Sobolev, Danil Golovanov, Anna Gavrilova, Roman Pevzner
Illustrator: Dima Fathiev-Dolokhov