The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s “Spare Chair Sunday” campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch.
The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, and 1 in 4 think that community spirit has decreased in the last five years. Currently 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.Web: http://www.bistotogetherproject.com/
Content advertisement created by McCann, United Kingdom for Bisto, within the category: Food.
Chief Creative Officer: Laurence Thomson
Creative Director: Mike Oughton
Creative Leads: Olly Wood, Matt Searle
Business Director: Georgie Rechner
Account Manager: Christos Cardovillis
Planner: Nick O’Quinn
Head of Integrated Production: Sergio Lopez
Agency Producers: Clare Sullivan, Lauren Havard
Director: Blake Claridge
Post Production: Craft
PR Agency: Weber Shandwick
Media Buying: Carat