Right now, countless Mom & Pop companies and local independent businesses that are critical to the cultural fabric of Los Angeles are scrambling for survival. More than 90% of L.A. businesses employ fewer than 20 workers. It’s home to more minority and women-owned businesses than any other city in the country. The lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend it on marketing. That’s where “An Idea For L.A.” came in.
The campaign was developed as part of the Battery initiative “An Idea for L.A.,” which called on local businesses in need of a marketing makeover to apply for help. Battery selected two of the most deserving companies among hundreds of submissions: Seoul Sausage and Rhythms of the Village, an African cultural center in Altadena that has been enriching the LA community for over a decade with a focus on African culture and education.
The Seoul Sausage campaign is the first of these pro-bono campaigns to launch. It is a series of short comic spots created by Battery that break today online featuring Donald Faison performing hilarious voice-overs as a talking Korean BBQ sausage. Best known for his leading role as Dr. Chris Turk in the ABC/NBC comedy-drama Scrubs, the role of Murray in both the film and TV series Clueless, and most recently as Alex Evans in ABC’s Emergence, Faison also has offered his services pro-bono for the Seoul Sausage project.
Content advertisement created by Battery, United States for Battery, within the categories: Agency Self-Promo, Public Interest, NGO.
CCO: Philip Khosid
CEO: Anson Sowby
ECD: Scott Brown
CD: Joe Sgro
CD: Andy Lam
Head of Brand: Mike Parseghian
Brand Director: Zach Hill
Producer: Leigh Kelly / Stupid Buddy Stoodios
Director: Toby Bryan
Seoul Sausage voice: Donald Faison
Puppet Fabricator: Toby Bryan
Art Director: Toby Bryan
Director of Photography: Morgan Demeter
Camera Operator: Steven Kan
Puppeteer: Toby Bryan
Editor: Jenny McKibben
VFX: Mike Spitzmiller
Audio Mix: Boombox Post
Color Correction: Stephen P. Arkle