Rebuilt from Memories

Agency Network: 
March 2020


In a first-of-a-kind experiment, nominated for the now cancelled Innovation Awards at SXSW 2020, destroyed Syrian sites can be visited again as live and mobile VR experiences. Created from people’s memories shared on images in our generation’s biggest visual archive – Instagram.

Pre-war posts of three historical Aleppo sites were crowdsourced via geotags in multiple languages, then resorted via deep learning and processed as a dataset for photogrammetry. In a collaboration with Exozet, the two-dimensional dataset was then transformed into immersive 3D environments.

Content advertisement created by Jung von Matt, Germany for ARTHELPS, within the category: Public Interest, NGO.

Advertising Agency: Jung von Matt, Germany
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