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#IsolateViolence

Campaign
Agency Network: 
Published/Aired: 
March 2020

Part of Collection

Description

The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.

Content advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.

Advertising Agency: Cheil Centrade Romania, Bucharest, Romania
Executive Creative Director: Mihai Gongu
Group Creative Director: Roxana Nita
Art Director: Victor Trifan
3D Artist: Marijus Pudar
Copywriter: Robert Ghita, Alexandru Iliescu
Head of Production: Monica Garbur
Client Service Director: Carmen Miruta
Sr. Account Manager: Ana Radulescu
Head of Development: Andrei Popescu
Digital Project Manager: Cosmin Slabescu
Production Agency: Chainsaw Europe
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@minas_mars's picture

Mike says, "I thought negative stereotypes weren't allowed in advertising anymore"
I say, "The gran should have been the abuser"
I also say, "Gutless and pathetic"

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

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