Webhallen Orchestra

Agency Network: 
September 2021


Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody.

Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.

Advertising Agency: The&Partnership Nordics, Stockholm, Sweden
Production Company: B-reel Films
Creative Director: Timo Orre
Copywriter: Hanna Adelstål
Account Manager: Jessica Stiller
Art Director: Olle Dahlqvist
Director: Patrik Gyllström
Client Director: Anders Kinberg
Media Strategy: Fredrik Pettersson
Media Planner: Tine Lolland
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