A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often.
Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.
Managing Director: Marta Samsonov
Creative Director: Mateusz Ksiazek
Insight and Research: Marta Slyz
Music: Marcin ‘Miro' Mirowski
Producer: Ania Bilenska
Sound Designers: Blazej Kafarski, Darek Podhajski / Studio Glosno
Voice Talents: Dagmara Bak, Konstancja Dangel, Piotr Makowski, Sean Palmer