Silenced women

Agency Network: 
March 2017


In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day.

Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Jacques Fernandes
Art Director: Cristiano Schmitz
Copywriter: Bruno Cisco
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kleenex's picture

So you got 20 radio stations to do this idea. Did it have any meaningful impact though??

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