ADVERTISING

The Swedish Public Employment Service

Artificial With a Heart

Agency: Le Bureau

Description

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.

This professional campaign titled 'Artificial With a Heart' was published in Sweden in April, 2019. It was created for the brand: The Swedish Public Employment Service, by ad agency: Le Bureau. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: Le Bureau, Stockholm, Sweden
Creative Director: Josephine Wallin Ankarstrand
Art Director: Josephine Wallin Ankarstrand
Copywriter: Claes Kjellström
Executive manager: Gustaf Sehlstedt
Digital project manager: John Wernvik
Final Art Work: Mimmi Ericsson
Product Manager: Elisabeth Philipson
Producers: Daniel Kilgren, Flickorna Larsson

ADVERTISING

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