Atlanta is a strong market for Texas Pete Hot Sauce, and in Atlanta traffic is a given. We decided to catch people stuck in traffic on their way home from work when they’re thinking about dinner. We took common phrases that people use to describe our product, “adds a punch, adds kick, more intense flavors” and brought them to life in a short digestible format in a surprising, fun way that catches the listener off guard and make them want some Drama for Your Mouth.
Audio advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.
Executive Creative Director: Will Griffith
Creative Director: Greg Nobles
Art Director: Hannah Howard
Copywriter: Bob Meagher
Account Executive: Trinity Lancaster
Producer: Kristen O’Connor
Engineer: Michael O’Connor
Production Company: Rainmaker Studios
Talent: Bo Wilson, Mike Cooper, Garet Chester