Advertisement

Radio Road Trip

Agency Network: 
Published/Aired: 
May 2017

Description

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south.

Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Advertising Agency: CP+B, Gothenburg, Sweden
Creative Director: Markus Lindsjö
Art Director: Jakob Eriksson
Copywriter: Niklas Moberg
Account Manager: Mimi Svensson
Account Director: Melina Aristiadou
Sound Design: Flickorna Larsson
Log in to post comments

Highest Rated

kleenex's picture

solid idea.

kleenex
Activity Score 58667
Web Designer/Developer
morse's picture

Great idea.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

solid idea.

kleenex
Activity Score 58667
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now