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Audio Panning

Agency Network: 
Published/Aired: 
May 2013

Description

Audio advertisement created by DDB, Bolivia for Sony, within the category: Electronics, Technology.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Sound Design: Akustika
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Highest Rated

Dzsoi's picture

It's very cool, could work in cars and earphones still you won't get it if you listen to it when having a bath unless you have a hi-fi system there. :)
But one of those rare occasions when an idea suits perfectly to this media.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

What a lousy idea.

kleenex
Activity Score 58797
Web Designer/Developer
Benworld's picture

What a lousy comment by someone who creatively is named Kleenex.
This is a strong idea for its purpose.

Benworld
Activity Score 22
Art Director
Dzsoi's picture

It's very cool, could work in cars and earphones still you won't get it if you listen to it when having a bath unless you have a hi-fi system there. :)
But one of those rare occasions when an idea suits perfectly to this media.

Dzsoi
Activity Score 8611
Copywriter
Dralionx's picture

Great comment Dzsoi! In fact it was broadcasted during rush hour. There was another rational radio spot supporting this one. That´s why we highly recommend to use earphones to enjoy the effect!

Dralionx
Activity Score 39
sacrilegend's picture

Agreed with Dzsoi -- very good idea for the medium. It worked on my computer speakers alone, and brought a little smile to my face when it got to the punchline.

sacrilegend
Activity Score 3394
Copywriter
udelf's picture
udelf
Activity Score 93
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