100 Americans are killed with guns every day. And sadly, every day we hear about a new shooting. To stop a real problem, we needed a real solution. Creatively, the concept is emotionally charged, we used the REAL live audio from some of the worst mass shootings in the U.S.: Las Vegas, Odessa, and El Paso. And unfortunately, we could create a new radio spot every week. That’s why we need to stop this now. The campaign includes digital radio spots with companion banners, social media content, and a website to speak out and send a message to local representatives to generate awareness about the devastation that gun violence leaves in communities across the nation. The idea is to encourage communities to demand common sense gun safety regulation from their elected representatives.
Audio advertisement created by Richards/Lerma, United States for Richards/Lerma, within the categories: Agency Self-Promo, Public Interest, NGO.
Principal, Founder: Pete Lerma
Principal, Creative Director: Aldo Quevedo
Creative Director: Miguel Moreno
Art Director: Luis Enriquez
Copywriter: Stacia Jacobson
Copywriter: Gabriel Gutierrez
Copywriter: Ignacio Romero
Content Producer: Paolo Linares
Executive Producer: Matias Sada
Producer: Cesar Jasso
Director Of Social Strategy: Francisco Cardenas
Technologist:: Rodolfo Ruiz
Director Of Media: Rodrigo Vallejo, Ro2 Media
Audio: Deaf Mule, Dallas