Description
Audio advertisement created by McCann, Portugal for Portuguese League Against Aids, within the category: Public Interest, NGO.
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Creatives: Emerson Braga, André Lopes
Music: Sleepingdog
Sound Production: Indigo
wow. who wrote this? 'to my friends i leave one less friend'. great skript, strong words. awesome.
booooring
enjoy you're AIDS
Brilhant!
Great !!!! The voice-over in english was sure made for awards entries and adsoftheworld??? (would like to hear the portuguese copy)
superb
brilliant copy and the saddest voice ever, just like I imagine a dying man.
made me shiver.
Great!!!!
The man who stops advertising to save money is like the man who stops the clock to save time
.....This one works.
I almost cried listening to it.
This is coming from someone with Asperger Syndrome who normally expresses apathy or even schadenfreude.
The emotional impact is definitely there and these kind of ads need that.
For the ShaniG, I leave the envy.
The spot is superb!
Simple and so very good. Straight from heart
Can you tell me where I can find the original ad? I'm from Portugal and have never seen it.
Thanks in advance.
View the original ad at http://www.youtube.com/watch?v=pt9nw3G8tDQ&hl=pt-PT
The copy is still great in Portuguese, and the voice-over is much better imo. The images, however, are not that great.
:::J:::
your girlfriend is 'pwned'...
:::J:::
Great copy, gave me goosebumps. Not boring at all, as they said before: straight from the heart. Good job
Brilliant. Just the ending note could have been another vo.
not bad. not great. maybe slightly shorter, or make some of the copy more interesting- less generic. the last few sentences are great, but the first are kind of insipid- to my grandfather... I don't know, maybe you should draw on stuff that show you a little about his relationship with his friends, for instance, the bicycle we used to go double on, i hope you give it to your son bobby, and tell him when he's older etc., bring some of those things out. work work work!
hey, 1. try and make the listener know this guy who's dying by saying a little more, in fewer sentances. Maybe by illustrating some part of their shared past with a friend. e.g: Bobby, that bicycle you first taught me on, i want to give it back to you, give it to your son, maybe some day you can also tell him, why....
Come on, it is brilliant! It makes you pay attention, it makes you want to listen the next sentence, it makes you wonder what it's like. Straight to the point, very good work and bravely executed.
.: look for the green giant on the label :.
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