Agency Network: 
February 2020


Valentine's Day is a day for love and roses and all things nice. But in SA, women are more likely to receive a black eye rather than roses, as 2 in 5 women are abused by their male partners. The v in "love" doesn't stand for "violence".

Audio advertisement created by HERO, South Africa for Philisa Abafazi Bethu, within the category: Public Interest, NGO.

Advertising Agency: Hero, Cape Town, South Africa
Executive Creative Director: Jabulani Sigege
Managing Director: Amanda Lambe
Copywriter: Thato Tiido Mogale
Copywriter: Yusraa Abrahams
Copywriter: Tawfeeq Galant
Strategist: Luke De Wet
Agency Producer: Imraan Abader
Sound Studio: We Love Jam
Sound Engineer: Hannes Burger
Account Executive: Ziyanda Ntloko
Account Executive: Tahmeed Omar
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