Agency Network: 
May 2013


To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers.

Audio advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Electronics, Technology.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Copywriter: Jabulani Sigege
Sound Studio: We Love Jam
Audio Engineer: Arnold Vermaak
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Adliber's picture

Nice one.

Activity Score 174
kleenex's picture

not bad.

Activity Score 58777
Web Designer/Developer
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