World's Smartest Radio Spot

Agency Network: 
September 2020


When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.

So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads. With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess.

Audio advertisement created by Publicis, Turkey for Mercedes-Benz, within the category: Automotive.

Advertising Agency: Publicis Emil, Istanbul, Turkey
Head Of Creative: Ercan Akkaya
Sr. Copywriter: Emre Gulver
Jr. Art Director: Mustafa Geyik
Jr. Copywriter: Emre Insar
Head Of Account: Duygu Sener
Account Manager: Muge Yildirim
Project Manager: Berna Tasci
Producer: Hikmet Helvaci
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