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The Supporting Track

Agency Network: 
Published/Aired: 
August 2017

Description

Audio advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Client Creative Directors: Pas Frezza, Luca Iannucci
Creative Team: Giovanni Coviello, Giulia Ricciardi
Graphic Designer: Alice Fattore
Client Service Director: Emanuela Munafò
Account Manager: Francesca De Vincenzi
Head of Broadcasting: Alessandro Pancotti
Producer: Edoardo Taschini
Director: Kimeral
Music Publishing: Edizioni Curci
Music / Mix: Goose
Videomaker: Nicola Cavalazzi
Editing: That’s Motion
Commercial Mix: The Log
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Highest Rated

SaltyCD's picture

if the insight is that cheer crowds makes athletes perform better why mix them into a music track that makes the cheering nearly unrecognizable? Why not just do several tracks of different kinds of cheers?

SaltyCD
Activity Score 48
Creative Director at Droga5
kleenex's picture

cool concept.

kleenex
Activity Score 58657
Web Designer/Developer
SaltyCD's picture

if the insight is that cheer crowds makes athletes perform better why mix them into a music track that makes the cheering nearly unrecognizable? Why not just do several tracks of different kinds of cheers?

SaltyCD
Activity Score 48
Creative Director at Droga5
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