The Hunt For Books
Description
Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio.
Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.
Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Director / Art Director: Cristian Staal
Creative Director / Copywriter: Marianne O’Brien
Senior Sound Designer: Ross Batten
Head of TV / Content: Robyn Dodd
Creative Director / Art Director: Cristian Staal
Creative Director / Copywriter: Marianne O’Brien
Senior Sound Designer: Ross Batten
Head of TV / Content: Robyn Dodd
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