Lidl Supermarket ASMR

Agency Network: 
Published/Aired: 
November 2020

Description

Visit your Lidl store from quarantine and relieve anxiety at the same time.

Background
When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety.

Insight
In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other. platforms.

Solution
By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life.

Audio advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Advertising Agency: Volt, Stockholm, Sweden
Senior Art Director: Christian Jörgensen
Senior Copywriter: Johan Sundberg
Account Manager: Jonna Liljendahl
Account Director: Henrik Stampe
Marketing Director: Gabriella Goldman
Sound Designer: Staffan Kjellvestad
Sound Designer: Jan Sjöberg
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