Utensils

Campaign
Agency Network: 
Published/Aired: 
January 2009

Also From This Campaign 2

Description

Audio advertisement created by JWT, United Arab Emirates for Hot Wheels, within the category: Gaming.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski
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dshott's picture

worst... ever.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

and I suppose you have better radios.

Guest
Guest's picture

Super lame ad from Dubai.

Guest
floydeepurple's picture

gud, but 20 secs would have been enuf

floydeepurple
Activity Score 349
Copywriter
Guest's picture

simple, nice... That's the way kids feel while they're playing... Piano one's better

Guest
johnston's picture

Awesome spot!

But I don't get the strategy. Radio? For Hotwheeels? Who's the audience? Little boys? I have a six and a four-year-old and neither of them would listen to or get this. It's too cerebral.

Maybe this is for Hotwheels collectors, who are adults?

johnston
Activity Score 144
Copywriter
Guest's picture

It's for the parents (gate-keepers) who buy the hot wheels for the kids.

Guest
Guest's picture

Really nice!

Wish we could testify more radios like these

Guest
Guest's picture

Lovely, simple idea.

Guest
Dalbir Singh's picture

I thought Hotwheel was an Ogilvy client.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Guest's picture

Lousy, its been done a hundred times, and it ends with a crash... promoting reckless fast driving at young age?

Guest
thefakehuman's picture

AMaaaaaaaaaaaazingly Bad!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

g r e a t.

Guest
Guest's picture

Ogilvy does handle Hot Wheels in a few markets. But it's not a global alignment.

Guest
Guest's picture

I agree... who is the target here? Are the demographics different in this area of the world. How effective is this in reaching their target customers?

Tony
http://www.bestradiocommercials.com

Guest
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