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The Grand Experience

Agency Network: 
Published/Aired: 
June 2014

Description

Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big.

Audio advertisement created by Volt, Sweden for Hemglass, within the category: Food.

Advertising Agency: Volt, Stockholm, Sweden
Art Directors: Karl Andersson, Lina Brunzell
Copywriters: Petter Nylind, Katja Janford
Final Art: Åsa Stjärnquist
Production company: Flickorna Larsson
Production Manager: Louise Wallgren
Composer: Nils-Petter Ankarblom
Project Manager: Magnus Tengzelius
Film Director: Jonny von Wallström
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Highest Rated

damnson's picture

I WANT TO WORK ON RADIO SPOTS WITH THESE KIND OF BUDGETS!!!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

I WANT TO WORK ON RADIO SPOTS WITH THESE KIND OF BUDGETS!!!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Grammy time.

kleenex
Activity Score 58797
Web Designer/Developer
LaureanoGrisottoL's picture

Excelent

LaureanoGrisottoL
Activity Score 172
Copywriter at McCann Santo Domingo, RD |

equipano

MrPotatoHead's picture

This is very good!

MrPotatoHead
Activity Score 558
Art Director
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