Glaciar and The Argentine society of cardiology together created a radio broadcast suitable for fans at high cardiovascular risk during the superfinal between Boca Juniors and River Plate.
According to several medical studies, big sporting events are proven to increase the risk of heart attack by more than three times. Glaciar, the low sodium water taking care of all argentine hearts together with Ponce, created CALMENTARIES, a radio broadcast specially designed for fans with a heart condition. The chosen match was River Plate vs Boca Juniors, Argentina’s greatest teams and all-time rivals faced each other in the Libertadores de America`s cup final for the first time in history making this an unprecedented event. The commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, a cardiologist sharing healthy tips to the fans, and in the background: Zen music.
Audio advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Juan Pablo Carrizo
Creative Director: Nacho Galardi, Gonzalo Fernandez
Creatives: Tomas Wilhelm, Emiliano Adam
COO: Natalia Noya
Account Director: Magdalena Fernandez Villa
Account Executive: Katia Jakel
Responsible for the client: Matias Azpiazu, Guadalupe Guzman, Cinthia Berberian
Audiovisual Producer: Roberto Carsillo
Production Company: Estudio Porta