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The radio ad that parks like a SMART

Agency Network: 
Published/Aired: 
June 2016

Description

Europcar wanted a 20" radio ad to promote the SMART car rentals, a car that fits anywhere. Instead of one 20" radio ad, we created four 5" ads and parked them like a SMART - between the other long commercials. Each copy was crafted to suit the concept and a special media package allowed us to park the ads like a SMART.

Audio advertisement created by Wunderman, Portugal for Europcar, within the category: Automotive.

Advertising Agency: Wunderman, Lisbon, Portugal
Creative Director / Copywriter: Luís Coelho
Art Director: João Miquelina
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Highest Rated

Wrong Opinion's picture

it was presented in a fun way, but the actual ads were just short and basic

Wrong Opinion
Activity Score 293
Wrong Opinion's picture

it was presented in a fun way, but the actual ads were just short and basic

Wrong Opinion
Activity Score 293
DTC's picture

This is appealing to ad people, but I don't know if the average consumer understands how media space works and draws parallels between that and actual parking.

DTC
Activity Score 32
Other at McCann
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