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Sweet Surrender

Agency Network: 
Published/Aired: 
March 2011

Description

Audio advertisement created by McCann, Norway for Ducati, within the category: Automotive.

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CuriousPencil's picture

Please, no.

A 2.20 radio spot that steals the 'life backwards' / 'reincarnation' story so clumsily and treats it so badly, for a payoff of 'Be Reborn' and a child crying? After the motorcycle in question doesn't start until the 3rd time?

Please, no.

CuriousPencil
Activity Score 4225
Copywriter
Intuitiv's picture

Well. He´s been avoiding the garage and the Ducati Motorcycle for over 20 years. That´s why it doesn´t start the first time.

Intuitiv
Activity Score 18
CuriousPencil's picture

Ah okay. A product you can ignore for 20 years. Nice angle.

CuriousPencil
Activity Score 4225
Copywriter
Intuitiv's picture

haha :-)

I guess it´s because he´s getting reborn each time he turns the throttle. Must hurt. In a good kinda way. But the "consequence" is to start all over again.

Intuitiv
Activity Score 18
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