The radio spot takes the listener through a day in the life of a person. As we hear what she’s doing, we realize there’s something strange about it. She’s in completely different places within short periods of time, she appears to be an adult and a kid at the same time, and there are a lot of contradictions in her story. The spot ends with the line “A single person could bring many stories to life,” revealing that the main character was an organ donor, and she is living different lives through different organ recipients’ stories.
Audio advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.
Audio Production: Raya Buenos Aires / Tono Costa Mesa
Sr. Copywriters: Christian Mondragón, Kristen Scharf, Fernando Poblete
Creative Director: Fernando Poblete
Executive Creative Director: Marco Muñoz
Chief Creative Officer: Elias Weinstock