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Agency Network: 
Published/Aired: 
October 2008

Description

Audio advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz, Gordon Ray
Copywriter: Sanjiv Mistry, Prabashan G. Pather
Sound Engineer: Arnold Vermaak
Recording Studio: B&S Studios
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Guest commenter's picture

Best radio ad i`ve ever heard

Guest commenter
Bundy Agency's picture

is that you sanjiv

Bundy Agency
Activity Score 597
Art Director
capywriter's picture

Probably the first radio ad you ever heard then...

capywriter
Activity Score 5512
Copywriter at Freelance
brndnrap8's picture

the_capywriter is a mean person.

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
Guest commenter's picture

the editing is sloppy

Guest commenter
Crisp One's picture

good radio.. at first i thought my laptop was goin out on me again.

Crisp One
Activity Score 2005
Other at New York
pixelbomb1's picture

I, I, I, Love it.. very, very, very,, creative

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

dievill's picture

Muy buena, una de las mejores cuñas que he escuchado... Buena!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Hermoso's picture

nice work, I think that in south africa there is a very admirable skill to produce hi quality and very creative radios.

keep up the good work.

Hermoso
Activity Score 64
Copywriter at Copywriter
kurtberengeiger's picture

I thought it was the Flash player at first... ;)
[Bring back QuickTime!]

kurtberengeiger
Activity Score 7327
Copywriter
Leyon's picture

Very very nice radio... very involving....

Leyon
Activity Score 61
Brands Alley (Pvt) Ltd.
Leyon's picture

Very very nice radio... very involving....

Leyon
Activity Score 61
Brands Alley (Pvt) Ltd.
desailly's picture

It's nice. The idea's good... I just wonder... if you get the idea sooner than is ideal, it becomes a bit of a grind toward then end. Buty I'm being overly picky... good ad.

desailly
Activity Score 470
Copywriter
kalpesh78's picture
kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

UHZU's picture

clever. impact. simple..

UHZU
NomadDCLXVI's picture

this is impossible! it already pissed me off during one time - what happens when you really put this on a radio?
no respect for people who must hear it.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

This is a GREAT RADIO COMMERCIAL! Yes, it took me a second to realize tht it wasnt the streaming messing up.
Great concept.

Although, I do wonder what the tune-out rate is for this spot.

Tony
http://www.bestradiocommercials.com

Guest
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