Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.
Audio advertisement created by Tether, United States for Bulletproof, within the category: Non-Alcoholic Drinks.
Chief Creative Officer: Stanley Hainsworth
Executive Creative Director: Steve Barrett
Creative Director: Paul Huggett
Senior Art Director: Rory Jensen
Writer: Saedi Hitner
Designer: Bronson Folz-Edwards
Senior Producer: Alexis Smith
Account Managers: Alex Warren, Christy Allcock
Senior Creative Strategist: Joanna Mathews
Production: Greg Kaufman, Hart Boyd, Keith Slawson
Photographer / Director: Kremer Johnson