In Colombia, it’s been reported that many people use GPS apps — when driving drunk — to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a “drunk GPS,” the only place our drivers were headed was jail… or even worse.
Audio advertisement created by VML, Colombia for Bridgestone, within the category: Automotive.
Chief Experience Officers: Juan Santos, Mike Wente, John Godsey
Executive Creative Director: Maurizio Villarreal
Managing Director / Creative: Catalina Hernandez
Group Creative Director: Antonio Lopez
Group Client Engagement Director: Joan Villas
Client Engagement Director: Juan Pablo Sabogal
Associate Creative Director: Carlos Espinosa
Executive Creative Director: Chris Corley
Group Creative Director / Copywriter: Allison Pierce