Agency Network: 
November 2010


A radio campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. Some of the poems are read by people who have served time in prison.

Audio advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Simon Lotze, Gavin Williams, Mimi Cooper
Audio: The Workroom
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Highest Rated

Guest's picture

Creepy, very creepy.

Guest's picture

Creepy, very creepy.

JeffP's picture

Do I understand that the incentive of not drink&driving is to avoid spending time in prison with beasts? That's the USP right?
Execution is great but the insight is very troubling.

Activity Score 802
Marketing Manager at TomTom
morse's picture

Radio is great too. People are afraid of jail, this ad just makes it sink in.

Activity Score 17897
Art Director |

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