The First 100% Recycled Radio Commercial

Agency Network: 
March 2011


To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Audio advertisement created by Y&R, Mexico for Bonafont, within the category: Non-Alcoholic Drinks.

Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia
Log in to post comments
Huub's picture


Activity Score 224
Art Director at Willem De Kooning Academie
dominatrix's picture

great work..

Activity Score 19
kleenex's picture

I thought the recycled ad sucked here.

Activity Score 57557
Web Designer/Developer
niniasufle's picture

the "first" 100% recycled radio commercial... if you gonna say that at least be the first one in saying it

Activity Score 405
The Selector's picture

Wow! is recycled even in the resource! Brilliant!

The Selector
Activity Score 3
Ron Burgundy's picture

I think McCann-Erickson did this for Nike with recycled TV spots for their Better world Campaign

But regardless, great effort on a great product

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Glut's picture

done!!!!!! please if you are going to launch this kind of ad, the first thing to do is checking that no one ever done it before. simple! So many hours of editing in vain.

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Featured Content

Latest Collections