Advertisement

I just called to make an ad

Agency Network: 
Published/Aired: 
November 2019

Description

Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.

Audio advertisement created by McCann, Costa Rica for Banco Nacional de Costa Rica, within the category: Finance.

Advertising Agency: McCANN, San José, Costa Rica
Cco: Huelander Escalante
Creative Director: Victor Rosas
Creative Copywriter: Kimbo Kevin Brenes
Creative Copywriter: Andrea Hidalgo
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now