Sounds German

Agency Network: 
April 2017


2019 Clio Juror: Robert Müller

In these spots, we hear a man speaking what appears to be German. We hear that the vowel sounds and the word meanings are recognisably German yet something about the voice over’s accent and pronunciation doesn’t quite feel 100 % convincing. Through out the spots, listeners are kept guessing as to whether the voice over is actually German until the very end when the announcer finally reveals, ‘Just cause this sounds German, doesn’t mean it is’ thereby confirming that it wasn’t German after all but in fact, a complete nonsensical and cheap imitation of the technical German language. After all, you might be able to copy German engineering but it’ll never be as good as authentic and original Audi engineering.

Audio advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Executive Creative Directors: Robert Müller, Sönke Schmidt, Philip Wienberg
Copywriters: Moe Qubia, Graham Krige, Ralph Tharayil, Marco Borth
Account Director: Sebastian Greven
Project Manager: Dustin Köning
Audio Production: Hesse Studios
Sound Editor: Lukas Walter
Producer: Claudia Hesse
Casting: MassiveVoices
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