More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems.
Jorginho is on the left, he’s got the ball and he is one-on-one with the full-back. Cut to the middle, Jorginho, got into the area, dribbled the goal keeper. It’s time, he’s going to score, there comes the goal, there comes the goal. Goa... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil.
Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.
Creative Director: Michel Motta
Art Director: Fabio Santana
Copywriter: Tiago Moraes
Chief Executive Officer: Janaina Rosas
Planner: Tiago Bressan
Account Supervisor: Bianca Lucas
Project Manager: Carolina Avila
Production Manager: Rafael Araújo
Production Company: Chiclete Art Sounds, Rafael Bacchi