Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.
Ambient advertisement created by BBDO, Switzerland for Zürcher Brockenhaus, within the category: Retail Services.