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Agency Network: 
Published/Aired: 
October 2012

Description

To promote new Steak House we used real cows in outdoor.

Ambient advertisement created by Red Pepper, Russia for Zhadina Govyadina Steak House, within the category: Food.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Illustrators: Sata Dayluke, Egor Holkin
Photographer: Kate Bamby
Additional credits: Roman Tashkinov
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Highest Rated

Anoniemus's picture

Promoting steak with a live cow? Really? "Come little Sergei, come take a picture with your lunch."

Anoniemus
Activity Score 16
kleenex's picture

nice music.

kleenex
Activity Score 53332
Web Designer/Developer
gustavoabrilL's picture

ohhh!... the cow gonna die, let's take pictures

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
Jackbr's picture

There is a cow there?

Jackbr
Activity Score 1500
Art diretor |

JackBR

Redpr's picture

Yes, but it will not die - cause it is not argentinian cow

Redpr
Activity Score 223
General Manager at Red Pepper advertising
DesignDine's picture

First I thought its a dairy ad :P getting kinda negative feeling somewhere.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Anoniemus's picture

Promoting steak with a live cow? Really? "Come little Sergei, come take a picture with your lunch."

Anoniemus
Activity Score 16
prashantyeware's picture

Bad! Bad!! Bad!!!

prashantyeware
Activity Score 15
Art Director
CommandZ's picture

I'm sorry Danil and Nikita but this is leaving a bad taste in my mouth. Argentinian cattle or not, I don't want to see the face of my dinner.

CommandZ
Activity Score 2509
Creative Director
m-adman's picture

Oh I never seen a cow but drink its milk every day, I am going to check it out at "Zhadina Govyadina Steak House" and take some pics, yayyyy!!!

m-adman
Activity Score 185
Klara K.'s picture

If it were for a dairy farm or a campaign against animal cruelty, it might have worked. But for steak house it doesn't. "Look in the eyes of the animal we are going to kill for you to eat."

Klara K.
Activity Score 3343
Charles University in Prague
raynold's picture

bad...

raynold
Activity Score 336
Editor
MJones675's picture

eww the cow licked its snot.

MJones675
Activity Score 16
Media Buyer at Boulder, CO
DavidShao's picture

It gets your attention

DavidShao
Activity Score 42
Marketing Manager |

Vector Marketing

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