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Zebra Crossing Memorial

Published/Aired: 
April 2007
 Zebra Crossing Memorial
 Zebra Crossing Memorial

Description

Names of victims of traffic accidents were painted as white stripes of zebra crossing. Watch the making of video as well.

Caption

1⁄4 of car accident victims are pedestrians

Advertising Agency: Draft FCB, Lisbon, Portugal
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça
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Highest Rated

_inkpact's picture

I saw this in youtube;
there´s something we can´t see in this photo; the main line isn´t with the names in the middle of the street.
And it´s well placed, not in dangeorus places.
You should see portugues people driving, though! there´s no safe place! XD

Anyway, you´ll see the social reaction at: http://www.youtube.com/watch?v=CObdVHW9j48
As you´ll see, they´ve talked about the same trouble...

_inkpact
Activity Score 84
Art Director
Hand's picture

read those names too long and you might become the next victim :D

Hand
Activity Score 195
Graphic Designer
wgeddes's picture

good point... why would you add something that might prevent people from looking both ways?
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
LJ's picture

lol..agreed!

LJ
Activity Score 40
Graphic Designer
jeanzamprogno's picture

Literaly, an idea that left the paper to the streets: http://www.ccsp.com.br/busca/busca.php?t=aca-m&SearchArea=novo&x=0&y=0

jeanzamprogno
Activity Score 18
Art Director at London
DarkSide's picture

Trying to save people from getting hit by a car making them distracted while crossing the street?
Very clever!

DarkSide
Activity Score 1066
Other
Slashh's picture

This is such an irresponsible idea. The creatives should have stopped themselves. They were supposed to help solve the problem, not contribute to it. How will they feel if someone gets hurt or worse reading this thing? Even a guy in their own video almost gets hit looking down at the names.

Slashh
Activity Score 294
Copywriter
dehcar's picture

totalement d'accord,
je crois qu'ils auraient dû ecrire ca en de plus grands caractères, avec seulement 2 ou 3 noms de chaques coté, au milieu, le message "1⁄4 of car accident victims are pedestrians" serait ecrit, (toujours avec des caractères facilement lisibles)

totally agree
i think they should have written it in bigger caracters, with only 2 or 3 names by each side, by the middle, the message "1⁄4 of car accident victims are pedestrians" would be written (always in easly readable caracters)
____________________________________________________________________________________________________________
new, young & hungry

dehcar
Activity Score 32
Other
Andreas TM's picture

If you look at the perspective of the stripes, apparently we have a victim of Photoshop...

Andreas TM
Activity Score 129
Creative Director
antisanti's picture

As a pedestrian, I wouldn't like reading something that says "hey you, your life's at risk everytime you cross". I know, damn. Tell it to the drivers!

antisanti
Activity Score 34
Copywriter
_inkpact's picture

I saw this in youtube;
there´s something we can´t see in this photo; the main line isn´t with the names in the middle of the street.
And it´s well placed, not in dangeorus places.
You should see portugues people driving, though! there´s no safe place! XD

Anyway, you´ll see the social reaction at: http://www.youtube.com/watch?v=CObdVHW9j48
As you´ll see, they´ve talked about the same trouble...

_inkpact
Activity Score 84
Art Director
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